Digital Account Director
Our senior digital account manager, Sheryl O’Keefe, has more than 20 years of online and offline direct response marketing experience for both commercial entities and nonprofit organizations. Her work for environmental organizations, community-based social services groups, professional associations and more has engaged hundreds of thousands of constituents through digital channels, including email, social media, search, and website optimizations.
Sheryl is our resident expert on reporting in Luminate Online, stellar at gentle nudges when it comes to schedule management and has a keen eye for catching issues during QA. And, she knows her way around social media sites, including Facebook, Pinterest, YouTube Twitter, etc.
An active member of several industry associations, Sheryl loves listening in on webinars to sharpen her skills and keep tabs on how other nonprofits are using digital channels to drive revenue and engagement. She holds a Bachelor’s degree from the University of Manie in Political Science and Government and has completed graduate course work in social policy. She lives outside of Washington, DC with her three human children and her fur-kid, Kate the cat.